About… The BobLeVitus.TV Show:

My name is Bob “Dr. Mac” LeVitus and I am thrilled to introduce to you my latest venture: The BobLeVitus.TV Show. After more than 70 books and thousands of columns and articles for the Houston Chronicle and just about every magazine that’s ever used the word “Mac” in its title, you may be wondering why I’m making a TV show now... 

Martin Mull once said writing about music is like dancing about architecture… Well, writing about tech products is like dancing about geekiness. 

But I digress… My story begins long before the freak accident — a radioactive spider bite that turned me into the tech geek -slash-writer -slash- auteur you see before you. I used to be an (air-quotes) “Ad Man” in Los Angeles, and I worked dilligently on dozens (if not hundreds) of low-budget television commercials. Most of them were awful, but I fell in love with the craft and have loved making videos ever since.

But (and there’s always a but…) it turned out I hated risking tens or hundreds of thousands of dollars each time I walked onto the set or into the edit bay… Every hour spent in an editing bay cost three hundred dollars or more. Then, there was the engineer/geek who operated the complicated machinery at additional cost. Add in talent, tape, and location costs and you can see we're talking about real money. So, although I loved making commercials, the intense money pressure didn’t agree with me and I soon left the industry to become a writer…

That was way back in 1987. Ever since then (dramatic pause)...  what I really wanted to do is direct! Or, more specifically, what I really wanted to do is create and star in a TV show about the technology we know and love. 

Since ‘87 I’ve looked at hundreds, or even thousands of video products — hardware and software — for the Mac and iDevices and have reviewed dozens over the years. I remember making postage-stamp-sized movies — a hundred and sixty pixels by a hundred and sixty pixels — and thinking they were state-of-the-art. I remember shooting 13 weeks of my syndicated TV show, Mac Today, back in 1992… Our contract required us to deliver “broadcast quality”  2-inch video tape, which meant shooting with expensive cameras in an expensive television studio (in New Jersey), complete with a set, camera operators, lights, makeup — the whole shebang. It wasn't a bad show but we were losing money and couldn’t justify producing a second season.  

Over the years I’ve shot, imported, and edited more VHS, Mini DV, and other types of video than some of you will see in a lifetime. The whole time, all I have been thinking is, “it’s almost good enough; it’s almost good enough.” All I wanted were tools that would allow me to create an entertaining TV show with a budget of zero and a staff of one (me).

Well guess what? It’s finally good enough and I’m  pleased to announce the creation of my new video studio and post-production facility, LeVitusaurus Studios. 

For more pictures of LeVitusaurus Studios,   click here.

For more pictures of LeVitusaurus Studios, click here.

OK, it is just my home office, but it’s got everything I need — a bunch of devices that shoot HD video; a cheap lighting kit; and a few Macs, iPads, iPhones, and an iPod touch. And, of course, lots and lots of fast, cheap hard disk storage. 

So that’s my story and I’m sticking to it. I hope you enjoy my new TV show. I’ve crafted it to inform and entertain, so I call it (air-quotes) “Infotainment™.” So let me infotain you with tips, tools, techniques, demos, and, of course, and reviews of the coolest apps and accessories for your Apple devices. So stay tuned... 

Oh wait. As Steve Jobs was so fond of saying, “There is one last thing…" You should know that I don’t do Windows®. I mean it. I don’t do Android, Windows Phone, or Linux either. In other words, if it doesn’t run on an Apple device, I'm not interested, so don’t even ask.

This show is for my peeps (and you know who you are).